The way in which a brand is exhibiting at a trade fair It is decisive. Nowhere else will you likely be as close to your competition as at IFEMA, so your potential clients or suppliers will immediately see the difference between your presentation and that of other companies in your sector.

There are businesses that simply focus on have a presence at trade fairs, but tends not to give too much importance to the booth. They believe that having a good brand or a good product is enough. But the reality is that many messages can go unnoticed if they are not presented properly.

Since RCK Stands We want you to be clear about the most common mistakes that make a booth unattractive and could lead to you failing to create a good impression on your potential clients.

Discover our exhibition stand design projects y make your brand achieve its goals at your trade fairs.

What are the mistakes you should not make in the design of your booth?

There are a number of errors that are much more common than they seem, and that ultimately translate into figures. Going to a fair is expensive, so your investment must be focused on achieving the best performance. 

And in this sense it is very much worth it invest in an attractive and modern booth that will help you attract 80% more customers than if you opt for the typical basic, unglamorous booth.

1. Fill your stand with multiple messages

Do you want the customer focus on a single idea, a concept, or several at onceThe mind tends to gloss over information presented to us in a cluttered way. It is better to focus on a single idea than on four, since in the end that is what will have the greatest impact on people.

That idea has to be captivating from the start; it must invite the person to stop and want to know more. You must connect with the need of your potential customer and it has to be more powerfully attractive and seductive than that of your competition. The fact of offering multiple messages and ideas will only generate distraction and cause the potential customer not to focus on any. Why? Because there are thousands of messages and brands around them.

2. Focus only on your brand

When your brand is known, a booth where your logo is the main message And maybe your slogan can be enough. But there are ways and ways to present it, and if the brand doesn't have a high recognition in the sector, the fact that you simply show a name may not be enough of an argument to attract your potential audience.

We advise you to leave from a well-planned project, with a clear idea of the type of person you want to reach and which elements or idea they will focus on the most so that this becomes the common denominator of your stand.

3. Misusing colors

The color mistakes in booth design can be very varied. Many of those who go to a trade fair for the first time tend to make this type of mistake, which usually stems from a lack of guidance when designing the trade fair booth. 

These are some of the most common color mistakes:

• Do not use your brand's corporate colors.
• Use a single color, creating a uniform effect so that no elements draw attention within the stand.
• Failing to consider that lighting plays a key role in highlighting the colors of your booth.
• Not thinking about the fact that the booth needs to look good both up close and from a distance, and that implies knowing how to play with contrasts and harmony.

4. Do not create a focal point

This is one of major mistakes when designing a booth. If there is no point of contrast that stands out from the rest of the elements, attention is dispersed, so the stand fails to catch the eye compared to surrounding stands that have managed to create that effect.

5. Do not leave room for conversations

Your company Rent a space at the fair and set up a booth. However, the way the elements are arranged (screens, counter...) is up to you, and there are ways that can invite conversation, which is precisely what you are looking for, and others that tend to make people simply look at the stand from the outside without feeling invited to enter.

We design your professional stands for trade fairs

At RCK Stands, we are very clear that your booth is the perfect ally to generate business opportunities. That is why we are aware that design can be a decisive factor when it comes to attracting visitors. Because people's time is limited, and at a trade fair there can be hundreds and hundreds of booths, so it is only natural that people will only stop at the ones that catch their attention.

With us you can have the peace of mind of having a space specially designed to convey the value of your brand and your product or service.

If you are preparing your next participation in an event and want to have a booth that makes a difference, we invite you to contact us.