Participating in a trade fair is undoubtedly a tremendous opportunity to give visibility to your brand and acquire new business contacts. However, it is not simply a matter of renting a space and showing up there; rather, the most ideal approach is to have a very clear and defined idea of how you want to communicate your identity. To this end, it is very important that you consider creating a brief for your stand, which you can work on with us so that you can project the image you truly want.

As booth design specialists, the briefing allows us to have a clear vision of what your objectives are and have a clear understanding of the proposal you want to present to your potential clients or visitors. In this article, we will show you the keys to planning the booth you will set up at the trade show where you participate as an exhibitor.

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Why is it important to create a briefing for your booth?

Because your company has its sights set on a trade show and very clear objectives that justify its participation in it. It is a huge showcase where you are going to be alongside many other brands, probably your competitors in many cases. 

It's not simply about being there, but about standing out. And that requires making a smart and well-defined planning, with a document compiling all the necessary information to develop the exhibition space project, which you can carry out together with us.

Thus, at Rck Stands, as a company design and construction of exhibition stands, we will be able to develop a clearer and better planned work process from the beginning. All stand designers usually work with an initial brief.

In addition to serving as a foundation throughout the project, the brief is very important for optimize the budget and anticipate potential technical needs. This avoids last-minute surprises and makes it completely clear which elements will be used and how everything will be organized.

We also want you to keep an essential point in mind: it does not matter if it is a small modular space or a custom booth large in size. In both cases, dedicating time to preparing this document is an investment that directly impacts the quality of the project.

How to create the briefing for your booth step by step

A brief must include all the basic information so that we can start from a clear approach that allows us to achieve our objective.

Below we show you some of the elements it must include.

• Name of the event and the exhibition center.
• Dates of celebration, assembly, and disassembly.
• Location and dimensions of the contracted space.
• Approximate budget allocated to the project.
• Specific venue regulations.
• Contact information for the responsible persons.

Another highly recommended aspect is to provide as much information as possible about the company: activity, main products or services, corporate identity, and target audience. 

These elements allow our team to trade show booth design better understand your brand context and be able to propose a solution that completely fits your image.

If they already exist visual identity manuals or photographs of previous projects, including them will make the development of the project even easier.

What design and functionality elements should be specified from the beginning?

An essential point that you must include in the brief is the sum of all the project's needs in relation to the design (aesthetics) and functionality of the project. In many cases, and especially if you are attending a trade fair for first time, our advice can help you know what is most convenient.

In the briefing, it makes sense to detail these elements:

• Corporate colors and graphic elements of your brand.
• Lighting elements.
• Screens or interactive resources.
• Pieces of furniture.
• Customer service counters.
• Storage spaces.
• Meeting areas.
• Electrical outlets or other technical requirements.

All these details help to develop a custom booth that fits exactly what you are looking for. Making a preliminary visit to IFEMA and getting to know the space where you will be, or frequently visiting fairs in your sector, can help you see how others do it and give you an idea of what fits best with your brand.

If we plan everything well from the beginning, the stand assembly will also be much easier and clearer, and this way last-minute improvisations can be avoided.

We design modern and attractive booths for exhibitors

The success of a trade show booth project always begins before the booth setup. Some people are clear about what they want and others are not; but in either case, the help of a company specializing in exhibition stand design is decisive in order to convey a professional image and improve your communication.

Avoiding overly standard models is ultimately what allows you to stand out and attract the largest number of people, because after all, it is essential to maximize results at attend a trade show to get a good ROI.

At Rck Stands we know that every project is different and every company pursues a goal. We work side by side with our clients to accompany them throughout the entire process of planning and advising them on the best way to stand out at any event.

Are you looking for stand designers? Do you want to improve your trade fair presence with stands that captivate your potential clients and attract more visitors? Contact us now.