FITUR 2026, the most influential international tourism trade fair in the sector, closes its doors with a strong boost to global tourism and reaffirms its international leadership, consolidating itself as the key event for inbound and outbound markets. This annual gathering brings together high-decision-making professionals, leading companies, international destinations, and visitors passionate about discovering the latest tourism trends. With a strategic focus on sustainability, innovation, and digitalization, FITUR drives the sector's transformation through specialized content, high-value networking, and proposals that shape the future of tourism. For five days, FITUR offers a unique platform to generate business, launch projects, establish partnerships, and access cutting-edge training. Over the weekend, the general public can explore destinations, participate in interactive experiences, and discover firsthand the global tourism offering.
Specialized areas: Big Data, Artificial Intelligence, smart destinations, sustainability. FiturNext Observatory: Projects with positive economic, social, and environmental impact. Forums and debates: Training spaces featuring international experts. B2B Zone: High-value meetings to generate agreements and partnerships. Public access: Weekend open to visitors interested in discovering destinations. Innovation and technology: Digital solutions applied to tourism.
rck.stands had the honor of collaborating with Grupo Hotusa, creating an exceptional stand
The 40th edition of the International Tourism Trade Fair