The Salón Gourmets 2027 will once again turn Madrid into one of the main meeting points for high-end food and beverage professionals. The next edition will be held from April 26 to 29, 2027 at IFEMA Madrid, bringing together producers, distributors, buyers, hospitality professionals, and other companies related to the gastronomic sector.

For the brands attending as exhibitors, participating in a trade show of this magnitude represents an opportunity to present products and reinforce their positioning and business relationships. It also implies competing for visitor attention among hundreds of companies, which is why preparing both the participation and the in advance booth design it is essential for success.

At RCK Stands we design and build custom trade show booths with the aim of transferring each company's identity to the exhibition space and making better use of their presence at professional events.

What is the Salón Gourmets?

We are talking about a professional trade fair specialized in quality food and beverages. It has been held since 1987 and is aimed exclusively at professionals related to fields such as restaurant services, hospitality, distribution, catering, and specialized retail.

The figures for the 2026 edition provide an idea of its scale: the organization registered 1,993 exhibitors, more than 55,000 products, and 110,154 trade visitors, in addition to more than 1,300 new products and around 800 activities. The exhibition space reached 66,000 m².

The 2027 edition will take place in pavilions 3, 4, 5, 6, and 7 of IFEMA Madrid. The scheduled hours will be from 10:00 AM to 7:00 PM during the first three days and until 5:00 PM on the last day.

As you can imagine (in case this is your first time), it is not just a product exhibition. During the event, tastings, contests, championships, presentations, show cooking, and other gastronomy-related activities are organized.

Which companies can participate in Salón Gourmets 2027?

The fair is mainly aimed at companies related to quality food and beverages, as well as companies related to this market.

This allows finding a very diverse selection: wines and other beverages, meat products, canned goods, cheeses, oils, organic products, sweets, gourmet products, and numerous proposals aimed at the HORECA channel and specialized distribution.

To participate as an exhibitor, it is necessary to make a admission application to the organization. Participation generally requires paying the registration fee and booking the corresponding exhibition space.

The organization itself also provides different participation formulas for adapt to the size and needs of businesses.

What options are there for exhibiting at Salón Gourmets?

One of the first steps consists of deciding how we want to present ourselves to visitors. Salón Gourmets offers different participation modalities, among them:

• Floor only, intended for companies that want to develop a custom design booth.
• Floor + Official Design Stand, a turnkey solution crafted in woodwork and available from 12 m².
• Floor + Modular Stand, a simple alternative available from 9 m².
• The Hall Gallery, with compact 3 m² spaces for products that can adapt to this format.
• Monographic spaces, aimed at specific types of products or exhibitors.

For a company that wants to specifically differentiate its presence, the modality of Solo allows you to hire an assembly company and build your own custom stand., always respecting the technical requirements established by the organization.

This option offers greater freedom to work on certain elements, which ultimately are the key to everything: the layout, the lighting, the materials, the product display areas or the spaces intended for business meetings.

How to design a stand for Salón Gourmets 2027?

The design must start from the company objectives for the trade fair. Previously we already told you about how to prepare the briefing for a trade fair booth. Let's keep in mind that it doesn't need the same space a brand whose main objective is to present products that another which has planned numerous meetings with distributors and buyers.

Facilitate the display and tasting of the product

At a gastronomic fair, the product inevitably takes center stage. The stand must allow display it properly and facilitate tastings or demonstrations when they are part of the brand strategy.

The layout must allow the team to work without creating obstacles and maintain a comfortable flow of movement for visitors.

Create a recognizable image

Salón Gourmets concentrates a huge amount of visual stimuli. The visitor tours numerous stands during the day, so it is important that they can quickly identify who is behind the space and what they offer.

There are different aspects that must be part of the visual concept: corporate colors, logo, lighting, materials, and architecture... We shouldn't leave anything to chance.

Book space for commercial activity

You probably already know very well that participating in a trade show is not just about getting visitors. The ultimate goal is usually related to networking and generating business opportunities.

Naturally, incorporating a meeting area, a suitable counter, or a slightly more private space can facilitate conversations with buyers, distributors, and potential collaborators.

Why is it advisable to prepare in advance for participation in the Salón Gourmets 2027?

Keep in mind that booking the space is only part of the planning. It is necessary to define objectives, study the location, develop the booth project, prepare commercial materials, organize transportation, and coordinate assembly.

Our advice is that you take advantage of the different additional tools for Salón Gourmets, such as its official catalog, the event app, areas dedicated to new products, or the meeting program with international buyers.

As soon as you can define How would you like to participate?, the more room there will be to develop a space truly adapted to our strategy.

At RCK Stands we take care of the entire design and installation process of custom stands for trade shows. If your company plans to participate in Salón Gourmets 2027, we can develop a project that combines brand image, functionality, and commercial needs to make the most of the four days of the trade fair. Contact us now.