HIP 2027 will once again bring together companies and professionals linked to the hospitality industry in Madrid, the restaurant and HORECA sector. From March 1 to 3, 2027, manufacturers, suppliers, technology companies, and specialized brands will present their products and solutions to a professional audience.

Are you going to be exhibiting companyHIP is, without a doubt, a magnificent opportunity to meet directly with potential clients, distributors, and other professionals in the sector. However, participating in a trade show of this magnitude also means competing for their attention with many other brands.

If you are going to exhibit at HIP 2027, it is essential to prepare your participation in advance and, above all, the stand design, which can be key to making the most of the trade fair days. In this guide, we will show you some of the aspects that we consider most important.

Discover our here Zinkpos success story for HIP Madrid.

What should you know before exhibiting at HIP 2027?

It is a large specialized trade fair innovation for the HORECA sector. Its offering covers all kinds of areas; you will find everything from machinery and equipment for the hospitality industry to food and beverages, technology, interior design, management, or new solutions for hotels and restaurant establishments.

As it is a specialized trade fair, it undoubtedly represents an excellent advantage for exhibitors: a good portion of the visitors are actually HORECA professionals who attend the trade fair precisely to discover new products and find solutions for their businesses.

But there is an important point; if you are going to be as a company, It is essential to communicate with maximum clarity and present a good image. Think that During a single day, a visitor may walk past dozens of booths of companies related to their field. We have very little time to make them understand who we are and what we offer.

Ideally, it should be phrased as follows: what do we want to achieve with our Participation in HIP 2027Let us then design a booth that fully aligns with that objective and helps you achieve the results you expect from the trade show.

How should you prepare your participation in HIP?

It is not enough to book the space at the fair. That is what everyone does, but all companies that want to project a distinctive image, at the same time, work on the project from a very clear commercial approach. 

For your company to make sense, it is necessary to define well in advance how we will use the stand and what we want to happen inside it.

Try to answer some of these questions:

• What products or services are you going to highlight?
• Which visitor profile are you particularly interested in?
• What new products will you present at the trade fair?
• How many people will be part of the team?
• Are you going to do product demonstrations?
• Do you need areas to hold meetings?
• What commercial material are you going to use?
• What is the core message you would like to convey?
• What technical needs will the exposed equipment have?

All these decisions are part of the briefing that we will use later to design the booth. Normally it is important to discuss this with the stand designers so that there can be maximum consistency between your objectives and the design.

Think that a company that wants to exhibit several professional machines does not need the same space as one that presents a software solution for restaurants. Nor will we design in the same way a booth designed primarily for demonstrations that other in which business meetings will be held continuously.

How can you make your stand stand out at HIP 2027?

At HIP you will find an environment with a high visual and experiential load. It is normal for many booths to feature modern equipment, products, screens, lighting, demonstrations, and graphic elements of all kinds, the purpose of which is to capture the attention of those walking through the halls.

If you don't prepare a differential stand, that helps you attract people's attention, in the end you will notice it in the results. We help you ensure that your booth has a recognizable identity and allows your proposal to be understood quickly.

Establish a visual hierarchy

The company name and the core elements of your corporate identity They need to be recognizable from the corridors through which most of the audience will arrive.

This point is fundamental before talking about anything else; the next step is to try to direct attention toward a specific product or message you want to highlight. You must avoid giving all elements the same prominence, or in the end you will achieve the opposite effect. The ideal approach is to go for an orderly, clean composition that helps highlight and reinforce the presence of your brand.

Highlight products and demonstrations

Let's consider that the product tends to have an enormously significant weight. It is, in fact, the reason many visitors come: they want to see machinery and equipment operating in real time, or if you work in the field of software, technological solutions with which they can interact; people come to test your products, whether physical or virtual.

It is most correct to decide beforehand which products will have a greater role and how we will display them. If we also want to hold demonstrations, we will have to provide the necessary space for them to take place without hindering movement.

Technical needs must also be considered. Certain equipment may require electrical power, connections, or other installations that we must know about before starting the assembly.

Do you need a booth to exhibit at HIP 2027?

At RCK Stands we can help you design and build a stand tailored to your participation in HIP 2027.

We coordinate with your team and study the characteristics of the space you have hired, your company's identity, the products you want to present, and the needs of your sales team to develop a personalized proposal.

We take care of the entire design, manufacturing, and assembly process so that when the time comes to exhibit at HIP, you have a prepared space to present your brand, showcase your products, and welcome your potential clients.

If your company is going to participate in HIP 2027 at IFEMA Madrid, contact us and tell us what you need for your booth.